Home Seller Introduction HOME SELLER: Episode 00001


I Find No Joy In Taking Listings
Yes, I said it…. I find no joy in taking listings, but I do find it extremely rewarding when I sell and close on houses. Like a bank, its primary focus is to make loans, not to hold inventory. Same applies to a Real estate agent. Over the years, I tried to perfect my selling strategy, and the Systematic Home Selling strategy to all my homes. If I cannot meet all the criteria’s, I will not take the listing.

Can I Go It Alone – What It Is Like To Be A FSBO
The Risks of Selling Your Property Yourself

How Do Buyers Shop For Homes
If you’re wondering what you REALTOR® is going to do to market your home, you should know that the effectiveness of advertising has changed.

What Do Buyers Want
Now here is the grail of home sales! What is it that buyers actually want? Well, agreeably this will differ with each buyer but it’s pretty easy to generalize about the things that buyers look for in a home and it’s also just as easy to say what they don’t want. For starters we will look at some general things that buyers like to see when looking for a new home and then we will move on to the “NO” list.

What Buyers Look For In A House
When you sell your house you are usually looking to make some profit in the deal and close the deal as quickly as possible. The key to selling your home quickly and getting your asking price in any real estate market is to know what buyers look for in a house. Once you understand the features that can sell a home, you can get your house sold more quickly.

Want to Sell Your Home Fast? Think Like A Buyer
Most sellers expect their home to sell quickly, at the best price possible. They believe their home is the best in the area and that their improvements demand top dollar. How can you trust that this is true? Just ask any seller and they will tell you.

Many sellers hire a listing agent, but do not want to take their advice. They consider themselves or their neighbors or friends as experts. Often they tend to negotiate their listing price with their agents rather than looking at the facts. Then they wonder why their home is sitting while others are selling.

Beware sellers, buyers today are smart! Sellers need to realize is that they cannot sell their home if no one looks at it. Today’s buyers are extremely tech savvy and do their homework before they consider a home. In this age of technology, a buyer will not look further if they there is no virtual tour or at the very least, a photo array of the property. What else are buyers looking for?

Buying A Home On the Internet
When tax time rolls around, I sometimes think about the consequences of using TurboTax versus hiring a professional CPA, and how that kind of thinking also relates to home buyers and sellers who don’t want to hire a real estate agent. Some think that finding homes online or selling by themselves is so easy why bother with an agent.

I’ve used a CPA and have watched our tax liability shrink incredibly before my very eyes. It makes me feel like I should have hired a CPA years ago. Saving a $400 tax preparer fee actually ended up costing money in the long run when I could have saved $4,000 in taxes. Duh.

Home Selling Tips – The Info Buyers Need
You’ve heard the usual home selling tips. Clean the place up, get the help you need and price it right – all good advice. But what about the more direct part of the sales process: advertising, marketing and talking to prospective buyers. Do you know what to say in your advertisements, flyers and in person?

You should tell buyers almost everything. Of course don’t reveal your motivations, how low you’ll go on the price, or anything else that hurts your negotiating position. But tell them everything else they might want to know.

90 Ways To Sell Your Home Faster And For More Money
The rule of thumb is, if something needs repair, fix it! There are probably many things in your home that you have simply become used to over time, things that you have been promising yourself that you will attend to. Well, now is the time. The buyer will mentally add up the cost of repairing all those minor flaws and end up with an amount that is generally much higher than what it would cost you to do the repairs.

Every area of the home must sparkle and shine! Each hour spent will be well worth it. Would you rather buy a clean car, or a dirty one? Would you hurry to buy a pair of shoes with mud on them?

Color Psychology: Choose the Right Color To Sell Your Home
Is there a science behind selecting the right colors to help sell your home? In Realtor® Magazine, I spoke with experts in the field of design psychology to learn how the color on the walls may affect buyers’ moods.

For years, psychological research has been offering insights into how the brain reacts to color choices. Such research is often tapped by the marketing field in making products more desirable to buyers.

Can these same studies be applied to motivating such big purchases as a home? It’s a leap, but at a subconscious level, certain colors on walls may evoke buyers who enter a home to feel more welcoming and even warmer (which may be particularly nice for rooms in chilly areas of the home).

Selling Your Home? Improve It To Move It, But Don’t Overspend
The housing market is a fluid, living thing that consistently changes. In an interview with Sandy Wentworth, Realtor for the Jones Group in Amherst, Mass., I learned the best tips about which renovations to work on and which to avoid if you are selling your home. “You want to spend the right amount of money to get the best return. For every dollar you put in, you want to be able to get at least that or more back,” Wentworth said. • She added that it is important to not price yourself out of your neighborhood. “For example, you don’t want to put a high-end kitchen in a tiny ranch house. You don’t want to over-improve,” she said. Wentworth said that “anything you can do to lighten or brighten a space, such as lighter curtains instead of heavy drapes will work in your favor. If you have a real dark room, you may want to consider a skylight.”

Short Sale vs Foreclosure – 10 Common Myths Busted
It’s likely you’ve heard the term “short sale” thrown around quite a bit. But what, exactly, is a short sale?

A short sale is when a bank agrees to accept less than the total amount owed on a mortgage to avoid having to foreclose on the property. This is not a new practice; banks have been doing short sales for years. Only recently, due to the current state of the housing market and economy, has this process become a part of the public consciousness.

To be eligible for a short sale you first have to qualify!
To qualify for a short sale:
• Your house must be worth less than you owe on it.
• You must be able to prove that you are the victim of a true financial hardship, such as a decrease in wages, job loss, or medical condition that has altered your ability to make the same income as when the loan was originated. Divorce, estate situations, etc… also qualify.

Now that you have a basic understanding of what a short sale is, there are some huge misconceptions when it comes to a short sale vs. a foreclosure. We take the most common myths surrounding both short sales and foreclosures and give a brief explanation. LET’S BUST SOME MYTHS!!

How To Sell Your House Fast When Foreclosure Looms
When foreclosure looms, many homeowners try to sell their homes. For them, the goal is not just to get the home sold, but to do it quickly. Foreclosure rates are the highest in buyer’s markets, when homes take a longer than average time to sell. What’s a homeowner to do? Get aggressive, and get your home sold fast!

As a seller, you control the only three factors that influence whether your home sells quickly: pricing, marketing and condition. Here are some easy steps and insider secrets to make your home fly off the market in record time!

The Skinny On The Short Sale
There are many flavors of compromise you can strike with your lender if you are facing foreclosure. One of the toughest to execute is the short sale.
What Is a “Short Sale”?

The title “short sale” is somewhat misleading; many assume that “short” means quick, implying a transaction that has a short escrow period. Au contraire. A short sale refers to a homeowner’s sale of their home for a net sales price (after commissions, closing costs, etc.) that is less than what the homeowner owes their mortgage lender(s).

How To Sell My House Before It Gets Foreclosed
The question how to sell my house before it gets foreclosed is one that we receive every day of the year. Banks are cruel. Mortgage lenders are even worse. Who owns your mortgage? How will you survive? These are real questions from homeowners that we meet on a daily basis. When you are trying to sell your home before it is foreclosed upon, know that you have rights as an American citizen and homeowner. Don’t be bullied by anyone. Yes foreclosure is scary. No you don’t have to make drastic decisions without help. We can help you find the information to sell your home fast and avoid foreclosure for good.

Foreclosure Scams
The possibility of losing your home to foreclosure can be terrifying. The reality that scam artists are preying on the vulnerability of desperate homeowners is equally frightening. Many so-called foreclosure rescue companies or foreclosure assistance firms claim they can help you save your home. Some are brazen enough to offer a money-back guarantee.
Unfortunately, once most of these foreclosure fraudsters take your money, they leave you flat – without doing what they said they would do.

Home Selling Mistakes
Thinking your home is the exception: It’s natural to be emotionally attached to your home, especially if you’ve lived there a long time. But allowing this affection to obscure the realities of today’s real-estate market is a serious mistake. If your local market is declining in value, you’ll need to price your home at a compelling level. That will require a painful decision: to price the property at or below comparable homes in the area, even if the price point is less than what you think your home is worth. “There are still sellers out there who think that their house is the exception,” says Judy Moore of Re/Max Landmark Realtors in Lexington, Mass. “They think that the other houses that are on the market are really overpriced, yet when you get to their house, they think that it should have a higher price because it is better.” Overpricing a home because of an emotional attachment only makes selling it that much more difficult.

Top Reasons To Fire Your Home Seller Client
Selling a house is a very difficult job. You want to sell your home as quickly as possible and at its full value. You must also be aware of state & federal laws and how they affect your sale.

This involves a lot of time, effort, and patience, as well as specialized skills and knowledge. That is why most people turn to a REALTOR® for help.

When you sell your home, the REALTOR® will work for you as a client. You sign a contract with the agent, called a listing contract. The agent then works for you and receives an agreed commission when the house is sold.

In a seller/client relationship, the agent guides you throughout the real estate transaction, providing information on such issues as pricing your home, which purchase offers are fair, and how to structure a purchase contract to your advantage. It is the business of the REALTOR® to help you sell your home with minimum delay and to help you realize every dollar it is worth. We’ll discuss these reasons.

Top 10 Worst Home-Showing Offenses
When it comes to presenting a home to buyers, some sellers are clueless.
Are your sellers’ homes leaving buyers with a bad impression? REALTOR® Magazine received responses from buyer agents who revealed their pet peeves when touring homes with clients—offenses that, they say, have buyers racing for the door.

“These situations have proven to be frustrating and embarrassing to my buyers and me,”

Don’t Let Your Sellers Do This:
The Hall Of Fame Of Worst Showing Offenses Examples
But kitty litter boxes and dirty dishes in the sink aside, some buyer agents say they’ve seen much worse when touring homes with their clients. Here are some of the “Hall of Fame” of worst showing offenses. Be sure to chime in below with the worst offenses you’ve witnessed too!

Reasons Homes Don’t Sell
Why do some houses sell and others don’t? There’s no ultimate answer to this question, but Tribune Media Services columnist Ilyce Glink has a theory.

7 Tips To Sell Your Home Faster To A Younger Buyer
Educating my clients about the audience they will be marketing to is one of the most important things I can do. When you put your home on the market to sell, you should know that the next owner will likely be younger than you are. That’s why you should stop thinking about what you like or want in a home and start thinking about what your most likely buyer will want.

5 Questions A Buyer Considers – Before Making An Offer
Today’s buyers do more legwork than any other generation of home buyers, on everything from mortgage rates and programs to neighborhoods and schools, to comparables for the home they want, because so much more of this information is freely and easily accessed online. But none of that information diminishes the anxiety around making the final decision what number to ink onto an offer for a home. In fact, this inundation of information can shift a normally sane buyer into overwhelm and overload, and actually interfere with smart decision-making.

And the decision of what to offer to pay for a particular home is particularly high-stakes – one you don’t want muddled by panic or irrelevant inputs. On this one number hinges whether a particular home becomes your home -or not. It also represents a near-final step in one of the biggest financial commitments you’ll ever make.
No pressure.

Appraisals Why Get One
Facts About Residential Real Estate Appraisals
In Bankrate’s annual closing costs survey, the average appraisal cost around $400 in 2011. Buyers sometimes pay for the appraisal when it takes place and other times the fee is included in the closing costs paid on settlement day, the day the actual closing takes place.

Appraisals are an Important Part of the Home Buying Transaction

A real estate appraisal helps to establish a property’s market value–the likely sales price it would bring if offered in an open and competitive real estate market.

The lender will require an appraisal when you ask to use a home or other real estate as security for a loan, because it wants to make sure that the property will sell for at least the amount of money it is lending.

Don’t confuse a comparative market analysis, or CMA, with an appraisal. Real estate agents use CMAs to help home sellers determine a realistic asking price. Experienced agents often come very close to an appraisal price with their CMAS, but an appraiser’s report is much more detailed–and is the only valuation report a bank will consider when deciding whether or not to lend the money.

Why A Home Inspection
Do You Need A Home Inspection?
Before you sell a home, one of the things you should do is to have the home checked out by a professional home inspector. Selling a home is expensive enough as it is – why would you choose to fork over approximately $400 if you’re not required to. We’ll delve into what a home inspection can reveal and why you shouldn’t forgo this optional procedure.

5 Cost-Saving Tips For Moving Time
You Don’t Have to Pay Full Freight. A cross-country move for a three-bedroom home can cost as much as $8,000. Figure $6,000 for the actual move (movers charge about $100 per 100 pounds, and the average room adds up to 1,000 pounds), $1,700 for the packing and $250 for the insurance. Movers are busiest on the last ten days of the month, so a move mid month should get you a better price and better service. If you can wait to move off-season, between October and April, you could save 10%. Get several written estimates with rates per hour (for a local move) or per pound (for an interstate move). Bids should cover every room in your house and should be done in person.


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