Home Selling Tips – The Info Buyers Need HOME SELLER: Episode 00007


You’ve heard the usual home selling tips. Clean the place up, get the help you need and price it right – all good advice. But what about the more direct part of the sales process: advertising, marketing and talking to prospective buyers. Do you know what your agent will say in their advertisements, flyers and in person?

You should let buyers know almost everything. Of course don’t reveal your motivations, how low you’ll go on the price, or anything else that hurts your negotiating position. But tell them everything else they might want to know.

If you think about this for a moment, you’ll understand. Do you prefer shopping where the products have no prices on them? Of course not! And if you were looking at a list of vacation packages, you might pass over those that neglected to name the destination, right? It is no different in shopping for a house.

Of course, you may have noticed that some real estate agents sometimes advertise homes with no price, or fail to say where a home is located. Why? Because the agent wants curious people to call. When a $130,000-buyer calls on an ad for a $250,000-home which is listed no price, the agent hopes to sell him any house he can. If a buyer thinks an advertised home is in a town they are interested in, they then can be steered to one that is.

In other words these are just tricks that help the agent, not the seller. Ask your agent if they use this type of tactic, then decide for yourself how you want to proceed. Of course the sellers of the homes advertised lose potential buyers, because many people won’t waste time on misleading ads, or those that list no price. Usually there are enough other houses advertised with prices and decent information to look at.

The first of these home selling tips then, is that more information is better. With decent information, a buyer either knows you have something they might want, or they don’t waste your time. Essentially, they prequalify themselves for you. What information do they need then ?

Home Selling Tips – Information To Include When Selling
Always mention the price and terms (if any) in written information, as well as the location, style, livable (Under HTG/AC) square footage, number of bedrooms and bathrooms and room dimensions. Look at newspapers, real estate guides and the internet from your area to see what things others are advertising. Try to have as much information given as you possibly can.

Have additional information ready for interested buyers that preview your home in-person. You want to remove as much uncertainty as possible. If the buyer will need to replace the roofing in a year or two, for example, have a quote ready. A buyer might accept a poor roof – if he knows what he’s getting into. He’ll likely walk away if the cost of this is unknown. Nothing kills interest like uncertainty or finding out about during the home inspection phase.

Of course, hiding problems can be illegal as well as unethical. It is better to either resolve them, or get quotes on what it will cost to resolve them. Once again, it is a matter of resolving uncertainty. A buyer is less frightened by the idea of paying $1,900 for new carpet than by the idea of paying an unknown amount for it.

All of this probably fits your own experience. You are more likely to buy a house or anything else when you have more information, right? You may even pay a little more for less uncertainty. Most buyers will, so why not put this home selling tip to use and have that information ready?

Is Your Home Ready For Its Close-Up?
So you think your home has “curb appeal”—that all-important quality that stops buyers in their tracks? That’s great, but can your home’s allure hold up once it’s reduced to a photographs posted online? It had better, citing a recent National Association of Realtors (NAR) survey of buyers and sellers. A NAR survey found that over 90% of people across the U.S. who bought a home used the Internet while house hunting, and they rated photographs as the most useful tool in their search followed by as much information about the home as possible along with a virtual tour/video. Over 25% of survey respondents reported they got the first glimpse of the home they eventually purchased on the Internet.

As RealEstateJournal.com noted, photographs can be “powerful bait” for potential buyers. Good photos will grab the buyer’s attention, while poor ones or lack of photos will likely turn them away.


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